1. Company Overview & History
1.1 Field Agent → Storesight Data Services
Founded in 2010 in Fayetteville, Arkansas by Rick West, Henry Ho, and Kelly Miller  .

The mobile app launched April 17, 2010, downloaded 3,000 times in first 20 minutes  .

Built a global network (>3 million shoppers) executing in‑store data tasks: retail audits, price checks, mystery shopping, ratings & reviews, competitive assessments  .

Offers a self‑serve “Marketplace” for click‑and‑go retail solutions such as audits, insights, product trials, QSR mystery shops, display compliance  .

Received a strategic growth investment from Five Elms Capital in September 2024, accelerating expansion and AI capabilities  .

1.2 Shelfgram → StoresightAI
Founded in 2020, Shelfgram developed AI‑powered virtual store‑walk technology, analyzing shopper‑submitted photos for planogram/display detection, price checks, shopper attention, summary analytics  .
1.3 Merger into Storesight
In June 2024, Field Agent acquired Shelfgram, combining crowdsourced shopper data and visual AI for shelf transparency and category insights  .

Rebranded to Storesight in July 2025, merging both services into a unified retail‑intelligence platform  .

Ty Kasperbauer became CEO; Rick West shifted to Chairman  .

Storesight captures 6+ million shelf/display images annually across 50,000+ stores, with over 95% of top‑50 CPG brands as users  .

2. Leadership Team
Ty Kasperbauer – Chief Executive Officer 

Henry Ho – Chief Strategy Officer; co‑founder Field Agent 

Kelly Miller – Chief Technology Officer; co‑founder Field Agent 

Marc Yount – Chief Commercial Officer 

Bram Warshafsky – Chief Product Officer; founder of Shelfgram 

(Note: The user also mentioned founders “Rick” and unspecified Henry; we’ve captured those as Rick West and Henry Ho—no “Rick” separate; Bram is included.)

3. StoresightAI (AI-Powered Syndicated Data Platform)
3.1 What It Is
Always‑on retail‑intelligence engine combining AI and a 3M+ agent photo network  .

3.2 Capabilities & Use Cases
On‑Shelf Availability (OSA): Detect out‑of‑stocks, product voids  .

Display Execution: Validate endcaps, promotions, off‑shelf features  .

Pricing & Promotion Intelligence: Track pricing, promotional compliance  .

Launch Acceleration: Track new product execution quickly and at scale  .

Competitive Intelligence: Monitor where competitors sit within planograms, promotions  .

Massive scale: 3.6K+ photos hourly; 6M+ annually; 50K+ stores  .

Delivers 3–5× ROI for users  .

3.3 Business Model & Access
Subscription model: Category‑specific subscriptions unlock full shelf coverage and AI tools; a free version is available  .

Features custom KPI dashboards, unlimited user access  .

Powered by AI trained to detect text, OSA, pricing, shopper eye attention within photos  .

3.4 FAQs (Potential Customer Questions)
Q: What is StoresightAI?
A: StoresightAI is our AI-powered syndicated data platform (formerly Shelfgram) that combines shopper-submitted photos from 50,000+ retail locations with computer vision analytics to give brands and retailers a clear, real-time view of the shelf. It helps you track on-shelf availability, display compliance, pricing, promotions, and competitive activity.
Q: How does StoresightAI collect its data?
A: Our network of over 3 million Agents visits stores across North America and other key markets to capture high-quality images of shelves, displays, and promotional areas. These images are processed through proprietary AI trained to detect products, prices, promotions, and shelf conditions.
Q: How is StoresightAI different from other syndicated data providers?
A: Traditional syndicated data often relies on POS or shipment data. StoresightAI delivers visual proof of what’s actually happening at the shelf—updated as frequently as hourly—along with AI-driven analysis to identify execution gaps and opportunities.

Subscription & Access
Q: How do I subscribe?
A: You can speak with your Storesight account representative or contact your account executive. Subscriptions are available by category, with options to add multiple categories or retailers.
Q: What does a subscription include?
A:
Continuous shelf image capture across subscribed categories/retailers

AI analytics on OSA, pricing, promotions, and displays

Unlimited platform logins for your team

Custom KPI dashboard setup

Historical data archive for subscribed categories

Q: Can I trial the service before subscribing?
A: Yes, we offer pilot programs for a single category or retailer. Your account rep can arrange a trial to ensure it meets your needs.
Q: What coverage do I get per subscription?
A: Coverage is determined by your selected categories, retailers, and regions. We typically capture 80–95% of store locations in a retailer’s network, with frequency ranging from weekly to multiple times per week depending on the program.

Platform Use
Q: How often are photos updated?
A: In most programs, new images are uploaded daily, with some categories updating multiple times per day.
Q: Can I filter by retailer, region, or store type?
A: Yes, filters in the dashboard allow you to narrow data by retailer, state/province, region, store number, and store format.
Q: How far back can I see historical images?
A: Historical access depends on your subscription. Most programs include 12 months of back data, with options to purchase extended archives.
Q: What AI analytics are available?
A:
OSA (On-Shelf Availability) detection

Price tag extraction and comparison

Promotion detection (e.g., shelf talkers, display signage)

Display execution tracking

Competitor product presence and placement analysis

Q: How accurate is the AI?
A: AI accuracy rates for common tasks (price reading, product detection) are over 95% and continually improve as the system learns. We also employ human QC for edge cases.
Q: Can I export data?
A: Yes, exports are available in Excel/CSV formats. API integrations are available for enterprise customers.

Integration & Support
Q: Does StoresightAI integrate with my BI tools?
A: Yes, we support API integration with platforms like Tableau and custom data lakes.
Q: How do I get training?
A: We offer virtual onboarding, recorded tutorials, and in-platform guided tours. Dedicated customer success managers are available for enterprise clients.
Q: How do I get help?
A: For program-specific questions, please reach out to your customer success manager. For technical or platform assistance, they can direct you to the right place.


4. Storesight Data Services (Self-Serve Marketplace & Custom Solutions)
4.1 Platform Overview
Marketplace: Self‑serve, click‑and‑go solutions—retail audits, ratings & reviews, QSR mystery shops, display compliance, product trials, shopper insights  .

4.2 Custom Solutions Capabilities
Bespoke audits, insights surveys, mystery shops across any public location a smartphone agent can visit (e.g., CPG, retail, convenience, drug, big‑box)  .

Often used for retail execution, competitive intel, promotional audits, new launch validation.

4.3 Common Customer Questions
Q: What is Storesight Data Services?
A: Storesight Data Services is our research and retail execution arm, powered by our nationwide network of Agents who collect real-world data in any public location where they can take a smartphone. We offer both a self-serve Marketplace for quick-turn retail solutions and fully custom solutions for complex projects.
Q: What types of work can you do?
A:
Retail Audits – Verify product presence, shelf placement, promotional compliance, price checks, and planogram execution.

Mystery Shops – Evaluate customer experience, employee knowledge, and operational compliance.

Shopper Insights Surveys – Gather consumer opinions in-store or in-home, including product trials and ratings/reviews.

Competitive Assessments – Compare your product’s performance to competitors’ in the same category or location.

Event or Display Checks – Validate temporary displays, endcaps, and seasonal execution.

Any Public Location Data Collection – From gas stations to QSRs, convenience stores to mass retailers.

Marketplace (Self-Serve)
Q: What is the Marketplace?
A: The Marketplace is an online portal where you can log in, select from pre-built solutions like price checks, display audits, or mystery shops, and launch projects in minutes.
Q: How do I sign up for the Marketplace?
A: Go to https://marketplace.fieldagent.net/sign-up, click “Sign Up,” and follow the prompts. You’ll need your business email and company details.
Q: Who is the Marketplace for?
A: It’s ideal for brands and retailers who need quick, standardized solutions without lengthy project scoping. Perfect for monitoring execution, gathering quick insights, or spot-checking compliance.
Q: How quickly can I get results from the Marketplace?
A: Many Marketplace jobs return results within 24–72 hours, depending on the scale and geography.
Q: What deliverables will I receive?
A: You’ll get a downloadable report with photos, survey responses, and aggregated data summaries, depending on the product selected.
Q: Can I customize a Marketplace job?
A: Marketplace products have fixed structures to ensure speed and consistency. If you need custom targeting or questions, you’ll want a Custom Solution instead.

Custom Solutions
Q: What are Custom Solutions?
A: Custom Solutions are fully scoped projects designed for your unique needs—whether that’s nationwide audits, complex survey logic, or multi-phase research studies.
Q: How do I start a custom project?
A: You can speak with your Storesight account executive or customer success manager. We’ll define your objectives, scope the work, and provide a proposal.
Q: How much do custom projects cost?
A: Pricing is based on complexity, geography, number of responses, and deliverables. Your account manager will provide a custom quote.
Q: How long does a custom project take?
A: Simple projects can be executed in a few days; larger multi-phase studies may take weeks. Timelines are confirmed during scoping.
Q: What industries do you work with?
A: While much of our work is with CPG and retail, we can collect data for any industry with a public-facing location, including automotive, foodservice, and healthcare.

Agents & Data Collection
Q: Who are your Agents?
A: Our Agents are vetted smartphone users across the U.S. (and other select markets) who complete tasks through the Field Agent app.
Q: How do you ensure quality?
A: All responses go through automated checks and, when needed, manual quality review. Poor-quality submissions are rejected and replaced.
Q: How many Agents do you have in my area?
A: We have nationwide coverage, but density varies by location. Your project manager can estimate coverage in your target markets.
Q: Can I target specific store locations?
A: Yes, you can provide store lists for custom projects, or use our standard coverage for Marketplace tasks.

Sign-Up, Access & Billing
Q: I’m having trouble signing up. What should I do?
A: If you are having trouble signing up, please let your account representative know and they can assist you.
Q: How am I billed?
A: Marketplace orders are billed at checkout. Custom projects are billed per contract terms, typically upon project launch or completion.
Q: Can I set up multiple users?
A: Yes, both Marketplace and custom accounts can have multiple users.
Common Use Cases
Launch day compliance checks for new products

Seasonal display audits during key holidays

Competitive pricing sweeps in target regions

Mystery shops for QSR service evaluations

In-home product trials with ratings and reviews

Shelf share tracking over multiple time periods

5. Support & Troubleshooting Section
5.1 Signup & Access Issues
Login issues or forgotten credentials

Subscription upgrades or downgrades

Accessing legacy Field Agent or StoresightAI projects  .

5.2 Data & Platform Use
Understanding dashboards and metrics

Filtering by store, category, timeframe

Retrieving past images or historical data

Interpreting AI outputs (e.g., OSA flags, price tags, display hits)

Exporting data or integrating via API.

5.3 Payments & Billing
Subscription pricing tiers, task-based billing, trial/free versions.

5.4 Technical Support
Troubleshooting app delivery (agents), photo upload issues, dashboard load errors.

6. Glossary & Definitions
Agent – Shopper using the mobile app to collect store data via smartphone.

OSA – On-Shelf Availability; presence or absence of product on shelf.

Planogram – Defined product placement layout used for comparison.

Marketplace – Self‑serve portal offering ready-made retail solutions.

Displays / Endcaps – Promotional or featured product placements.

Shelfgram – Legacy AI tech contributing to StoresightAI.

Visual Intelligence – AI-powered photo analysis for text, placements, pricing.

Troubleshooting:
To access your account information in Storesight Data Services, login and click your name in the top right corner. From there you may add payment methods, verify your email address which helps us ensure we’re providing a credit limit to the right person. 

Online Payment Instructions (via Credit Card)
This option is only available for individual accounts, however, payments can be applied to any
invoice within the company.
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Log in to your Field Agent® Client account
Hover over your name on the Right side then Click “Account”
Click “Payments & Usage”
Click " + Add Payment Method" then Fill out your payment information, click Save. Click "Make Payment"
In the Note Section: Enter the invoice number you are paying
In the Amount Section: Enter the dollar amount, ex. 100.00

A New Brand with Deep Roots
After 15 years of building the future of retail execution as Field Agent—and rapidly innovating through Shelfgram’s AI-powered platform—we’ve united under a single name and purpose: Storesight.
Storesight is where field scale meets artificial intelligence to deliver always-on visibility, real-time insights, and fast retail action for the world’s top consumer brands.
Why the Change?
Because the future of retail demands it. We’re the first of our kind to deliver what shipping data and POS data alone cannot: shelf-level insights.
Field Agent pioneered mobile crowdsourcing. Shelfgram pioneered shelf recognition AI. Today, they are housed under one all-encompassing platform—combining their strengths into a single, smarter solution purpose-built for CPG teams.
We didn’t just rebrand. We built a new company from the ground up to deliver shelf-first retail intelligence at unmatched speed and scale.
What Storesight Delivers
Always-on shelf truth. Unmatched speed. Enterprise scale.
Storesight brings together a nationwide field force and a powerful AI engine to solve the retail challenges that matter most:
On-Shelf Availability: See what’s missing, where, and why—before it costs you.
Display Execution: Validate every feature, endcap, and off-shelf initiative.
Pricing & Promotion Intelligence: Track and manage price presence and promotional compliance in real-time.
Launch Acceleration: Make new product rollouts faster, smarter, and more successful.
Backed by over 6 million shelf images captured annually across 50,000+ stores, Storesight transforms photos into insights into action: every hour, every day.
Trusted by the World’s Best
95% of the top 50 CPG brands rely on our platform to stay close to the shelf and ahead of the competition. With 3.6K+ photos collected hourly across categories and retailers, Storesight is already shaping the future of retail performance.
FAQs
Why Storesight?
The name reflects our mission: clear, continuous visibility at the store level—powered by AI, fueled by field data, and driven by outcomes.
Is Field Agent going away?
Field Agent isn’t disappearing, it’s becoming something bigger. All Field Agent services you’re familiar with are now part of the Storesight platform, including our first-in-class Store Audits, Ratings & Reviews, and Premium Dashboards.
What about Shelfgram?
Shelfgram’s core technology now powers Storesight’s visual intelligence layer, now called StoresightAI. The brand is merging fully into Storesight.
Will this change how I work with legacy Field Agent and Shelfgram?
No! Same people, more powerful tools, greater value. If you have ongoing projects and subscriptions, those will remain the same. Your legacy login places can be found here.
Where is Storesight based?
Still proudly headquartered in Fayetteville, Arkansas, now with an even stronger national and international footprint with employees primarily based in the US and Canada.
As a current user today, how should I think about Storesight? Is it a complementary or additive offering? A different service all together?
For both current Field Agent and Shelfgram users, the creation of Storesight showcases a complementary offering. Legacy Field Agent users now have greater access to an always-on, AI-powered platform that provides consistent images and data of their product and category. Legacy Shelfgram users now have greater access to capture bespoke data and information, leveraging our 3 million + proprietary field network of shoppers.
Is Field Agent available in Canada?
Yes! Legacy Field Agent services (called Storesight Data Services in the US) are still available in Canada. Please visit the Field Agent Canada website to learn more.
What technology do you use to collect data from retail stores?
Storesight is powered by a network of 3 million everyday shoppers. These shoppers use the Field Agent app on their smartphones to capture photos of your product on shelf. The photos are then uploaded to our Storesight Data Services team for quality assurance, and loaded into your dashboard for viewing and analysis. All of this happens in near real time.

How is Storesight using AI exactly?
Storesight uses a host of AI technologies to analyze and organize shopper-uploaded photos. Our AI is trained to scan every photo for text, out of stocks, pricing, eye attention, and more. It then organizes the photo within a network that can be filtered by retailer, category, planogram, time period, region, and brand.


What is the Buy & Try program, and how does it work?
The Buy & Try program allows you to gather authentic product insights from real shoppers. Agents purchase your product in-store or online, use it at home, and then share detailed feedback about their experience.
Storesight’s Buy & Try program helps brands gather rich, in-home insights by putting your product directly in the hands of everyday shoppers. Instead of shipping samples, our Agents purchase your product from a real retailer—just like any customer would—then take it home, use it, and provide detailed feedback through a custom survey.
This is an ideal solution for capturing honest reactions, validating claims, testing packaging, or understanding how your product fits into a shopper’s lifestyle.
How it Works:
Product Purchase: Agents locate your product in-store or online and purchase it out of pocket.
Reimbursement: We reimburse Agents 100% of the product cost once they’ve completed the job.
Product Use: Agents use the product naturally, at home, just like a regular shopper would.
Survey & Feedback: After use, they complete a tailored survey designed to capture the insights that matter to your team.
Why Choose Buy & Try?
Natural Use: Products are used in real-world settings—not in labs or focus groups.
Fast, Scalable Results: Launch quickly and collect results at scale across the U.S.
Flexible Design: Customize the questions to match your learning goals—no rigid templates.
No Shipping or Fulfillment: Agents buy the product themselves, eliminating logistics on your end.
Where Agents Shop
Agents can shop at Walmart, Target, Sam’s Club, brand websites, or other major retailers that carry your product.
Note: Storesight does not ship products. All items must be purchased directly by Agents either in-store or online.
Need help getting started?
If you need help getting started, we can connect you with a solutions architect who can help you design a program that meets your goals.

What Is the Ratings & Reviews Program and How Does It Work?
Storesight’s Ratings & Reviews program collects authentic, verified-purchase reviews from real shoppers across retailers like Walmart, Sam’s Club, and Target, with Agents fully reimbursed for purchases. For support, please reach out to your customer success manager or solutions architect.
Collecting authentic, verified reviews is more important than ever in today’s retail landscape. With growing competition and increased consumer reliance on online reviews, brands need a reliable way to generate high-quality content that builds trust and drives conversion. That’s where our Ratings & Reviews program comes in.
At Storesight Data Services (formerly Field Agent), we help brands gather authentic product reviews written by real shoppers who have purchased and experienced your product firsthand. Each review is backed by a verified purchase, ensuring credibility with consumers and alignment with retailer policies.
How It Works
Agents Purchase the Product
Our nationwide community of shoppers—called Agents—buy your product either in-store or online, depending on the program selected.
We do not ship products to participants. Every item must be purchased directly by the Agent from a retail location or eCommerce site.
Agents Are Reimbursed
We fully reimburse the cost of the product to the Agent, ensuring it’s a real, organic transaction.
Agents Leave an Honest Review
Once the product is in hand, the Agent is prompted to leave a review. For Walmart, these reviews are submitted through our integrated system and syndicated directly to Walmart.com with the verified purchase badge.
You Receive the Results
Depending on the retailer, reviews may go through moderation before being published. This is especially true for Walmart, where review processing can take up to 2–3 weeks after submission.
Supported Retailers and Platforms
We offer Ratings & Reviews programs across several major platforms, including:
Walmart.com
Sam’s Club
Target
Brand Sites (for DTC or non-retail-specific review generation)
Many others — reach out to see if your preferred platform allows incentivized reviews.
Note: The list of retailers that accept incentivized reviews continues to evolve. We stay up to date and will guide you on compliant review collection options.
Why Use Our Ratings & Reviews Program?
Verified Purchases: Each review comes from a genuine transaction—no simulated buys, no sample giveaways.
Authentic Opinions: Agents are instructed to leave honest reviews, and there’s no requirement that feedback must be positive.
Retailer-Compliant: We only operate on platforms that allow incentivized reviews, helping you stay in good standing with your retail partners.
Scalable: Whether you’re looking for 10 reviews or 1,000+, we can scale the program to fit your needs.
Self-Service or Full-Service: Build your own program through our Marketplace, or work with our Custom Solutions team for a tailored approach.
If you have questions about which Ratings & Reviews product is right for your brand—or if you need help launching a program—our team is here to help. Reach out to your customer success manager and we’ll guide you through the process.
Troubleshooting Ratings and Reviews. If your review is not showing up on Walmart.com, please reach out to your customer success manager or solutions architect.

If you would like to dispute a response or any collected data, please reach out to your customer success manager or solutions architect.

 

Can I Run a Mystery Shop Program Through Storesight Data Services?
Storesight’s custom-built mystery shop programs give you a discreet, firsthand view into what’s happening with your brand at retail—helping you uncover execution gaps and improve performance at the shelf.
Yes! Mystery shopping is a core offering of Storesight Data Services (formerly Field Agent) and one of the most effective ways to understand what’s really happening in-store—through the eyes of everyday shoppers.
What Is It?
Mystery shopping allows you to assess the in-store customer experience firsthand. Using our nationwide crowd of over 3 million mobile shoppers, we deploy Agents to visit retail locations just like any regular customer would. They evaluate key factors like service quality, associate knowledge, product availability, display presence, and overall experience—all without revealing their identity.
What Can I Learn?
Mystery shops can uncover:
Whether store associates are recommending your brand
If pricing or signage is accurate and visible
Whether planograms and promotions are correctly executed
How your brand compares to competitors at the shelf
General customer experience insights
Built just for you
All mystery shops are custom built by our team. You’ll work with a Solutions Architect to craft the exact survey questions, scenario instructions, and evaluation criteria you need. Whether you’re focused on a specific retailer, region, or product, we tailor every part of the experience to match your objectives.
Why It Matters
For sales and category teams, mystery shops provide ground-level intel to help:
Support sales narratives with real store examples
Identify execution gaps by region or retailer
Reinforce compliance or promotional performance
Make confident, data-backed decisions
What Are Store Audits and Why Do They Matter?
Store audits provide fast, scalable visibility into retail conditions—so you can catch execution issues early and take action with confidence.
Store audits are a fast, scalable way to gain visibility into what’s actually happening at retail. Using our network of 3 million shoppers—real people in real stores—we crowdsource data that gives brands a clear view of execution conditions across thousands of locations.
Whether you’re a category manager trying to validate planogram compliance, or a sales leader working to identify out-of-stocks or pricing issues, store audits help bridge the gap between your retail strategy and in-store reality. With just a few clicks, you can check display execution, shelf conditions, item presence, pricing accuracy, and more—across mass, grocery, club, and other key channels.
Retail execution is one of the hardest places to maintain consistency, and one of the easiest places to lose revenue. Field Agent’s audit capabilities help you spot problems before they become losses, giving you the insights you need to take action fast.

Can I Build My Own Retail Audit?
Choose from fast, templated audits in our Marketplace or work with us to build a fully custom program to meet your exact needs.
Yes! At Storesight Data Services (formerly Field Agent), we offer flexible options for conducting retail audits—whether you’re looking for speed, customization, or scale.
Templated Audits in the Marketplace
If you’re looking to get started quickly, our self-service Marketplace is the perfect solution. We offer pre-built audit templates designed for common retail scenarios—like shelf presence, display compliance, pricing, or out-of-stocks. You simply select your audit type, customize key details, and launch directly to our 3-million-strong shopper network. It’s a fast, cost-effective way to capture retail intelligence across thousands of stores.
Custom Audit Solutions
Need something more tailored? Our custom audit offering allows you to work with a dedicated team to design a program from the ground up. Whether you need to audit a specific set of stores, capture niche product-level data, or include advanced instructions, we’ll build the exact experience you need. From single-market studies to nationwide blitzes, custom audits give you full control and rich insights.
Why It Matters
Retail conditions vary dramatically—even within a single chain. Our audit solutions help you measure execution where it matters, identify breakdowns, and drive corrective action.
A Quick look into our Agent Demographics
Our Agent population is made up of average consumers and shoppers from across the US. Smartphone users now represent more than 90% of the mobile phone market.  Over 70% of people in the USA have a smartphone. Anyone over the age of 18 can be an Agent with Field Agent. All they have to do is download the Field Agent app to a smart device and register with us. To date, the Field Agent app has been downloaded in North America almost 2,000,000 times and we have thousands of downloads every week!

Our “Agents” are everyday shoppers across the U.S. who use the Field Agent mobile app to complete data collection tasks. Anyone 18 or older can download the app, sign up, and browse available jobs in their area.
We work with a nationwide community of Agents from diverse backgrounds. Some jobs are open to all qualified users, while others are targeted to specific groups based on demographics (like age, gender, location, or shopping habits) to align with your project’s needs.
This flexible model allows us to quickly deploy the right people for your project—whether it’s gathering shelf-level photos, conducting mystery shops, or capturing ratings and reviews.
How can I connect with someone to learn more?
You can request a demo directly on our website.
Whether you’re looking for a walkthrough, pricing details, or help identifying the right solution for your team, we’re happy to assist. We’ll connect you with the right expert based on your goals and needs.
What value does StoresightAI provide for retail and brand teams?
What Is StoresightAI and How Can It Help You Improve Retail Shelf Execution?
In today’s highly competitive retail landscape, having real-time in-store visibility is essential for driving sales, optimizing merchandising, and staying ahead of the competition. StoresightAI (formerly Shelfgram) is a powerful retail shelf intelligence platform that delivers a continuous stream of shelf-level photos and data from thousands of stores nationwide. Brands and retailers use StoresightAI to track execution, measure compliance, monitor competitors, and unlock insights that lead to smarter, faster decisions.
Always-On Retail Shelf Visibility
Unlike traditional one-time audits, StoresightAI offers an always-on, syndicated data stream. Brands receive consistent photo coverage across major retailers and store types, allowing them to:
Identify out-of-stocks, misplaced items, or missing displays
Verify correct product placement and promotional signage
Understand what’s happening at retail—store by store, week by week
This real-time shelf visibility helps brands stay agile and catch execution gaps before they impact performance.
Planogram Compliance Made Easy
With advanced filtering and analytics tools, StoresightAI makes it simple to measure planogram compliance and share of shelf. Brands can:
Track facings by product, brand, or pack size
Compare performance across retailers, geographies, and timeframes
Surface non-compliant locations and take corrective action quickly
This empowers sales and category teams to hold partners accountable and drive better retail execution.
Competitive Retail Intelligence
StoresightAI also functions as a competitive intelligence tool. You can search for any brand, product feature, or claim (like “plant-based” or “low sugar”) and instantly see how competitors are positioned on shelf. With built-in pricing and flyer filters, you can:
Track new product launches and seasonal displays
Monitor promotional pricing across regions and banners
Analyze trends in product claims, packaging, and signage
These insights help you stay one step ahead in the fast-moving retail environment.
Visual Storytelling for Buyer Meetings
Preparing for buyer meetings or internal presentations? StoresightAI doubles as a retail presentation builder. Users can curate photo collections, annotate images, and create compelling decks with real, recent shelf images—making it easier to show wins, gaps, and recommendations with clarity and credibility.
AI-Driven Retail Insights
AI capabilities set StoresightAI apart. Smart agents monitor product categories and alert users to changes in shelf conditions, pricing, or product presence. AI-generated summaries distill the most important shelf trends and even auto-create presentation decks tailored to your role or product category.
Track Innovation and Launches
Whether you’re launching a new product or analyzing a competitor’s rollout, StoresightAI helps you track performance across time. You can measure support, execution, and visibility throughout the launch lifecycle—and learn from past performance using historical data.
Flexible Custom Audit Options
Need targeted data beyond syndicated photos? StoresightAI offers custom audit capabilities. Choose specific store banners, geographies, or categories to collect data that aligns with your business needs. Combining broad-scale syndicated coverage with precise, customizable audits gives you unmatched flexibility.
In short, StoresightAI delivers the visibility, tools, and intelligence needed to win at the shelf—week after week, season after season.

How is the data collected?
Data is collected through our mobile app by a nationwide network of Agents—real shoppers who visit stores in person or complete tasks from home depending on the project type.
Here’s how it works:
Job Design & Launch
Once your project requirements are finalized—such as the list of stores, required photos, survey questions, or product types—we build and launch your job in our internal platform.
Agent Assignment
Jobs appear in the Field Agent mobile app and are made available to qualified Agents. Some jobs are open to all users in the area, while others are targeted to specific demographics (e.g., parents, frequent Walmart shoppers, etc.).
On-the-Ground DataCollection
Agents accept the job, follow the instructions (including taking photos, answering questions, or making purchases), and submit their responses through the app while in-store or at home.
Internal Review & QC
Every response is reviewed by our Quality Control team. We check for completeness, accuracy, proper photo framing, and adherence to instructions. Responses that don’t meet standards are rejected and reissued to another Agent if needed.
Real-Time Dashboard Delivery
As responses are approved, they populate your live dashboard. You can view photos, survey answers, timestamps, and location data—often within hours of collection.
This crowdsourced approach allows us to quickly and cost-effectively collect reliable data across thousands of locations—ensuring you get the insights you need, when you need them.

Changelog

The latest updates and newest features on Storesight.
2025, 2024, 2023
July 2025
We’ve got exciting news - Shelfgram and Field Agent are now one company, one platform, and one name: Storesight.
After years of building side by side, and one year after officially joining the Field Agent family, we’ve united under a single identity to better serve the future of retail.
Storesight brings together advanced shelf-level AI and nationwide field insights to deliver always-on visibility, real-time data, and faster retail action. With over 6 million shelf images captured annually and 3,600+ added every hour, we’re helping the world’s top brands stay close to the shelf - and ahead of the competition.
Thanks for being part of the Shelfgram journey. We’re just getting started.
👉 storesight.com
June 2025
This month’s updates are all about making the platform feel smoother and more intuitive. We’ve brought pricing facings to more landing pages, redesigned the viewer for a more immersive feel, and added smarter tooltips - all to help you get to your insights that much faster.
Pricing
You can now see pricing facings on all major landing pages — not just at the collection level. They’re pre-filtered based on where you are, so the data is always relevant. You’ll find pricing facings on:
Brands
Retailers
Categories
Store Locations
Countries
States
Cities
We've also added new filtering options to the pricing grid:
By Subscriptions
By State
Across Multiple Text Queries
UX Improvements
Our Time Travel feature got a UX glow-up. New animations now highlight your entry point in the timeline, helping orient you quickly and avoid confusion. Previously, all planogram cards looked the same in the timeline, so if there were store visits that were close to eachother it could be tricky to tell where you started from.
We've overhauled the planogram viewer experience. When you're viewing part of a planogram (rather than standalone photos), the standard photo view is replaced with a carousel — complete with smooth transitions as you move through the aisle — to help you stay oriented and better understand your position within the set.
May 2025
This month, we focused on refining user experience across key areas. Alongside targeted fixes and optimizations, a lot of work happened under the hood to strengthen performance and reliability. These updates are part of a broader push to elevate how everything fits and feels, and they set the stage for some bigger features on the horizon.
UX improvements
We've upgraded the brand highlight experience in the viewer. Previously, hovering over a brand name would quickly highlight matching instances in the image—but speed sometimes came at the cost of accuracy, and could pick up category-common words as well, leading to confusing results. We've refined the underlying logic, so highlights are both fast and precise.
Mobile Updates
We carried a number of filter options from the web app over to our mobile app, making it easier to zero in on what matters, no matter where you’re working.
We fixed an issue where version mismatches could cause app crashes on launch. Now, if your app is out of date, you'll see a helpful explainer and a one-tap update button to get you back on track instantly.
April 2025
This month’s updates center on accessibility and precision—making it easier to navigate to the views you need, and giving you sharper tools to define exactly what you’re looking for. From flexible new filter logic to broader planogram access, we’re streamlining your experience while opening the door to deeper, more targeted insights.
We're also continuing to roll out key beta features like Stories and our evolving price assortment tools. Read on for the full breakdown of what's new!
Planograms
Planograms are now viewable from every landing page. Previously limited to the collection level, they’re now accessible from category, retailer, and other entry points—always pre-filtered and contextually relevant. You can dive into planograms from any of the following:
Brands
Retailers
Categories
Store Locations
Countries
States
Cities
Filters
It’s now possible to add multiple instances of the same filter, enabling more precise and flexible queries. For example, you can search for instances where your brand is present and a competitor is absent by using [Brand] [is any of]and [Brand] [is none of]together.
Stock level data can now be used as a filter, making it easier to identify out-of-stock situations or low-stock areas in your data.
All applied filters are now persistent, meaning that they'll be preserved when you refresh the page, switch between private spaces, or share a link to the feed
Analytics & Insights
You can now view price assortment data on planograms in bar chart, line chart, and scatter plot formats—offering a more flexible and visual way to explore pricing patterns.
Mobile Updates
The Stories feature is now in beta—available to all users on mobile and selectively on web. This tool is designed for quick, narrative-style views of photo sets. Interested in trying it on web? Let us know!
We've refined mobile transitions and animations—like swiping through photos and opening/dismissing the viewer—to make interactions feel more fluid and dynamic.
March 2025
We’ve covered a lot of ground this month, with updates that touch everything from analytics to interface design. Two themes that surfaced across much of this work were flexibility—more ways to tailor filters, settings, and workflows—and clarity, with improvements that help teams move faster and with greater context.
Another big update this month: we’ve launched a new On Shelf Availability (OSA) report in beta. It offers a consistent, week-by-week view of product availability across retailers and categories. As it rolls out, it’s set to become a powerful tool for spotting trends, comparing performance, and aligning teams around a shared, visual benchmark.
Lastly, we introduced a new way to take a peek behind the curtains: a brand new experimental features ✨ setting for those curious about what’s coming next. Read on for the full details!
Analytics & Insights
Launched a new OSA analytics report in beta, giving teams an early look at on-shelf availability data in a structured, exportable format.
Introduced new filter modifiers ("is any of", "is all of", "is none of") to support more specific and nuanced filtering across feed. Previously, users couldn't search for exact matches of specific criteria: filtering for Tags > Is > Christmas + Displays would return photos that were either tagged Christmas OR Displays, but not Christmas Displays!
Rolled out a new framework for Advanced Filter Settings. Over time, we've continued to simplify our filter options to make it more accessible for new users. However, more experienced teams have been asking for more options to carry out more precise searches, so we're adding new optional filter tools! Our first new setting is Filter Groups, which allows for multiple sets of criteria to be created. You can read more about this here!
UI Improvements
Made several updates to the Viewer and Planogram feed UI:
Clearer visual cues for overlays like heatmaps and stock levels, including matching colours on hover to create a more intuitive experience.
Made share buttons the more obvious primary action, based on user feedback.
Completely redesigned the planogram card menu to include more actions (including POG-level analytics), and greatly improved mobile responsiveness.
Subtle design tweaks for better readability and flow.
Experimental Features A new Experimental features toggle is now available in Settings. Enabling it will surface some early-stage tools we’re testing internally:
Stories
Planogram analytics
These are mainly previews—not yet in beta—so you may notice some quirks, but we’d love your feedback.
Mobile Updates
Improved the camera and upload flow for faster, smoother capture.
Brought My Collections to the settings page on mobile for easier access on the go.
Added new multiselect controls to the My Photos section, a'
December 2024
As we wind down the year, the team was largely focused on strengthening our platform with a bunch of under-the-hood improvements. But it wasn't all behind the scenes: we also continued rolling out autocomplete across other parts of the platform, including filters, to make it faster than ever to find what you're looking for. And to ensure that autocomplete serves up the results you'd expect to see, we made some improvements to our suggestion algorithms too.
We've got a lot of exciting things planned for our 2025 roadmap and can't wait to share more with you. Til then - wishing you a happy holiday season!
November 2024
Search is the main point of interaction and traffic on StoresightAI. It's the first thing everyone uses after singing up, and is something they come back to in every session. Reflecting on our principals of speed and user experience, we knew it was time for such a crucial part of the platform to get an overhaul.
This month, we made some key changes to search, including some major performance improvements under the hood.
Autocomplete + Improved Search Algorithms
Typing in the search bar now feels smarter than ever. Autocomplete suggestions are tailored to your interests and subscriptions, helping you find what you need with minimal effort.
The order of search results has been reimagined for precision. With fewer keystrokes, you’ll now see suggestions that are more relevant than ever—eliminating the need for overly specific inputs
Enhanced Speed and Responsiveness
We've reduced load times by 60%(!!!) when retrieving photos.
Filters now apply instantly, with results loading and updating in real time - meaning the photos you're looking for are already ready to go before you click "save." Previously, we'd reload the entire page upon filter application.
October 2024
You may have noticed that StoresightAI looks a little different these days.
This month, we rolled out our new logo - a milestone that captures how far we’ve come and sets the stage for what’s next. Our old logo was a simple red script, and provided us with a sandbox to build and iterate within as we navigated towards product-market fit. With all the growth we've experienced, we knew it was the right time for our evolution to be reflected in our branding.
The new look, featuring clean lines, rounded corners, bold colors, and minimalist iconography, cements StoresightAI as the enterprise-ready platform it is while keeping our focus on simplicity and approachability.
Thanks for being with us as we continue this journey!
Other updates:
We've fine tuned some things under the hood on the web app, leading to some big performance updates and faster load times!
Minor UI fixes on mobile.
September 2024
Lately we’ve been busy behind the scenes working on several integrations with Field Agent, but we’ve also been cooking up some cool new features! The first of these is Visual search, an exciting addition that’s now live in our mobile app.
Visual search builds on our previously released in-app camera functionality, and allows you to quickly scan whatever shelf or display you're looking at to find similarities in our database. Just select it from the menu of the StoresightAI app, point your camera, and let our AI show you any relevant photos.
Whether you want to see where else that new packaging you've just spotted has rolled out, or need to check if a display issue is isolated or widespread, Visual Search gives you real-time insights across multiple locations, helping you spot trends and issues faster than ever.
You can learn more here. Happy store checking!
August 2024
This month, we've been hard at work behind the scenes with Field Agent, optimizing the way our platforms integrate. We've been focusing on streamlining our technologies, ensuring they work together even more seamlessly so that we can deliver a greater scope of retail insights. With this foundational work nearly complete, we're shifting back into build mode. 🛠️
In the background, we've also been working together to build out our roadmap as a combined entity. This plan focuses on expanding our AI capabilities and improving the tools you rely on every day. Expect to see early versions of these updates in the coming months, with an emphasis on smarter, faster ways to work with your in-store data!
July 2024
This month, we’re continuing our push to make the mobile app even better with new features and performance enhancements. Our goal is to reach full feature parity with our web platform while also introducing mobile-specific tools to streamline your in-store workflow.
We’re excited to announce the addition of an in-app camera. You can now capture and upload photos during your store checks without needing to use a separate camera app or cluttering up your camera roll. From the upload tab, just tap the capture button, check in to the retailer you're visiting, and start snapping pictures!
We’re also working on additional camera-related features that will further enhance your ability to capture, organize, and analyze in-store visuals. Stay tuned for updates on these exciting new tools.
June 2024
We are thrilled to announce that StoresightAI has officially been acquired by Field Agent, a long-standing partner and ally in our mission to bring cutting-edge AI solutions to the retail industry. This acquisition marks an exciting new chapter in our journey, and we couldn’t be more enthusiastic about what the future holds.
Field Agent’s acquisition of StoresightAI will allow us to:
Vertically integrate our two technologies: By merging our AI-powered retail visibility tools with Field Agent’s on-the-ground data collection capabilities, we’ll be able to deliver even more comprehensive insights for CPG brands and retailers.
Expand data collection across more retailers and categories: This will enhance our ability to collect and analyze data on a larger scale, helping our clients close visibility gaps and optimize their in-store strategies.
We’ve always shared a strong relationship with Field Agent, and this acquisition solidifies our shared vision of harnessing technology to drive innovation in retail.
To read more about the acquisition, you can check out the full press release here.
May 2024
Our May focus was our new Stock levels feature, now in beta. This tool analyzes main section photos, isolates the store’s floor and ceiling, and identifies in stock areas as well as voids in shelf space. This enables us to provide consistent metrics across all photos and offer accurate estimates of shelf availability at scale.
Much like Heatmaps, Text Search and Time Travel, Stock levels operates as an AI lens that can be accessed in the viewer. You can turn the overlay on or off from the sidebar where available and visualize out-of-stock shelf space in real-time. You can also toggle it across an entire Planogram at once, allowing you to compare how certain categories or retailers are faring in relation to others.
This feature is currently available in select categories, but we're expanding coverage rapidly.
StoresightAI for Students:
We are excited to launch a new, free program called StoresightAI for Students. Students and educators can now access our platform by signing in with their college or university email. Although the student plan does not include category-level data subscriptions or all premium features, students will have unlimited access to all public photos.
Dashboard:
For users managing a large number of subscriptions across different countries, we've updated our dashboard. Subscriptions are now organized by country, rather than strictly alphabetically, making it easier and faster to find what you're looking for.
Partners & Integrations:
Over the last couple months, we've gotten a lot of questions from customers asking if there's a way they can bring on their partners (e.g. brokers, agencies, etc). At the same time, those companies have been asking us how they can best work with us. Our Partners & Integrations is a new part of our platform that we're looking to grow as a marketplace. This page showcases our integrations with certified, leading industry partners. From here, you can get in touch with new partners to extend your capabilities, or connect existing partners with your StoresightAI space. These integrations are a great way to consolidate your photos and insights into a single platform, ensuring everyone across your operation is on the same page. If you have a partner that you think would be a great fit, connect us with them!
Mobile App:
v1 of Price checks has been added to mobile. Right now it's a searchable feed of All other retail formats, but we'll be continuing to add more of the functionality of its web app counterpart.
The header of the app's home screen now features a single Private space button, indicating the name of the company space a user is currently in and allowing them to view their subscriptions. We previously also displayed the StoresightAI logo and a menu icon there, which we've removed to reduce clutter.
Other updates:
StoresightAI is now a Linkedin skill! We've updated our Linkedin product page, and with that comes a nice new + Add as skill button that lets you highlight your StoresightAI mastery on your profile as part of your toolkit. Find it here and make your colleagues jealous!
April 2024
This month, our focus has been on improving the core experience of our mobile app. We've completely revamped the photo upload process, making it smoother and more intuitive. Some key updates include a clearer retailer selection flow, a more visual upload progress screen, and a better integration with our tagging AI - meaning photos are now tagged immediately upon upload.
In our ongoing efforts to achieve feature parity with our web app, we have brought Multi-select over to mobile. This new capability allows you to easily manage and share multiple photos simultaneously - perfect for quickly adding images to collections or send them to colleagues.
We're also excited to announce the beta launch of Price Checks on mobile. Initially available for the All Other retail category, this feature lets you search and scroll through pricing data easily, with more advanced filters and tools planned for future updates.
Other updates:
The Time Travel filter is now available in every feed, so you can easily parse through results that have historical data
We've simplified the Heatmap download UI to be more obvious
March 2024
This month, we've made it easier than ever to dig into historical data with our newest feature: Time Travel. Searching by date and comparing planograms have been key parts of the platform for some time, but our latest addition lets you open a photo timeline with a single click, directly in the viewer. This lets you scroll through previous months and years of main section photos, so you can see the evolution of the exact same shelf - all without even leaving the window. You can see it in action here, or just head over to the app to try it out for yourself. You can also read more about it over on our Learning Center.
Customer API:
We’ve released the first version of our Customer API - a means for developers to programmatically access our extensive photo library, making all kinds of custom integrations possible. You can dive into our API Documentation to learn more. Stay tuned for future enhancements, including pricing data access!
Search and Discovery:
We've redesigned our filtering experience to be more intuitive, efficient, and informative. Available criteria are now more organized and some previously nested filters are now a lot more accessible. The full list of changes includes:
Filters are now thematically organized into Popular, Geography and Other, making it way easier to find the type of conditions you're looking for.
When you complete a filter condition, its row will turn green. This makes it a lot easier to spot when you've missed something.
There's a new Clear all button which wipes all the filter conditions.
We've added a new information icon that links to the Learning Center article on filtering so that you can read more about each filter type.
We've changed the AND button to instead be Add a filter, to make things clearer for first-time users.
Minor improvements made to UI for greater clarity and consistency - including a right-aligned Show Photos button and a red colour for negative filtering.
We've revamped our dashboard to display all seasonal collections instead of just the ones that are currently running, so you can easily dive into past seasons at any time to get ahead on planning and retrospective analysis.
Other Updates:
We've introduced a new March Madness seasonal tag!
We added new related icon links and see more buttons to the photo viewer to make finding related content easier.
Added an Overall pie chart to the Leaders by Retailer analytics.
Searching for Manufacturers is now part of the Brands filter.
February 2024
This month found us focused on a particular principal: relevance. Ensuring that everyone has access to the most pertinent data, in the most efficient way.
Our team has been working hard on new features around this theme, like Similarity search - which cleverly links each photo to a stream of related content - and an all new Word cloud feature that brings forward and summarizes the most prominent on-shelf keywords in any photo feed. We've also refined our QA engine to automatically eliminate duplicate photo uploads, helping maintain the high quality of data you expect.
On top of that, we also published a new whitepaper: The Complete Guide to AI Heatmaps. In it, we break down the science behind our Heatmaps tool and highlight a number of strategies and techniques for securing shopper attention in the aisle.
Search and Discovery:
Improved search algorithm to prioritize relevant results over exact matches (e.g. Tequila & Mezcal, the category, will now appear higher in search results than Tequila the city)
Introduced a new feature to summarize photo feeds as word clouds, providing a novel way to visualize data. You can toggle visualizations and export to PowerPoint format to easily include Word clouds in their decks.
Introduced similarity search so that each photo can now power its own feed of related images, boosting relevant results. You can access this by clicking "See related photos" from the "more" menu of any photo card in the feed.
Introduced "custom views" within collections to help distinguish any existing sub-categories (e.g. "Natural section" within Cereal or Popcorn).
Improved sorting options in feeds, including an explicit "Most relevant" selection.
Enhanced the relevance algorithm for greater speed and accuracy.
Mobile App:
Users can now configure the text size in the iOS version of the app for better readability.
Planogram history is now accessible on mobile and iPad devices. You try it by clicking the "compare" button that appears under any Planogram with historical data.
Made some improvements that reduced the apps memory usage, which in turn enhanced speed and user experience.
Other updates:
Rolled out a new version of the Browser extension with user experience improvements and bug fixes.
Added an admin console button to the mobile web view for easier management.
Text search now supports comma separated values, so you can now search for multiple words or phrases simultaneously. (e.g. checkup-challenge, checkupchallenge, "checkup challenge")
Updated our mail system to ensure transactional emails get through corporate firewalls. If you previously had trouble receiving your login code, you should notice this improvement the next time you sign in!
January 2024
To kick off 2024, we launched our Browser extension to make staying on top of your retail execution even easier. Any time you open a new tab, you're able to see your feed at a glance without needing to navigate to StoresightAI. You also get a number of quick links to jump back in to your recent activity, as well as links to your most visited non-StoresightAI sites, making it a productivity no-brainer. It's chock full of customization options too (date and clock settings, dark mode and more), so you can tailor it to suit your tastes.
Web App:
Our login page was feeling a little out of step with the rest of our platform, so we launched a revamped version with a cleaner look and feel + some nice subtle animations.
Rolled out various UX enhancements, including updating our dropdown menus to use consistent icons and restructuring the help menu for better organization and access to resources.
Introduced a new card transition effect in the web app to help with the navigation experience. Previously, we found that it was easy to get lost when exiting the viewer back into a big feed of photos, so this subtle animation serves as a reference point to mark what photo you were just looking at.
Made improvements to consistency and clarity in our web app by ensuring we were using the same types of buttons and other interface elements across different pages.
Mobile App:
Continued our momentum with frequent updates and submissions to the App Store, incorporating numerous UI and authentication fixes and introducing a loading spinner for filter searches.
Learning Center:
Introduced new playbooks and made small improvements to our Learning Center, including a "new" badge on any recently added articles, so you can easily stay on top of new features and strategies.
Made improvements to shareability with an improved "sample" component for copying draft messages for emails and other use cases. Also introduced new unique metatags, so when you send an article to a colleague through your favourite messaging app, they'll see a preview image and a short description.
Other updates:
Improved search functionality by adding logic for abbreviations, which helps make for quicker and easier country searches. (e.g. searching USA will now show results for United States of America)
We made improvements to the speed of photo upload on both web and mobile.
December 2023
As we wrap up another eventful year, we're excited to zoom out and reflect on the significant strides we've made in improving StoresightAI over the course of 2023. We've got a ton of heart for the projects we're working on for next year and we can't wait to show you more. In the meantime, here's a breakdown of the new features and improvements we introduced this month:
Mobile App:
Incorporated the Discover dashboard from the web app, which can be accessed by clicking the button in the top left beside the logos. This menu displays all of your subscriptions in one place, as well as a list of curated and seasonal content.
Integrated the algorithmic feed into the mobile app, meaning you'll now see the same curated and relevant content that you're used to seeing on the desktop app when you're on the go.
Learning Center: The following are use-cases for StoresightAI:
As the Learning Center has continued growing, its original "everything-in-one-place" approach started getting a bit unmanageable. To keep things organized, we've redesigned the homepage to give visitors a clear starting point, and turned the Playbooks list into its own page since we anticipate having quite a few of them!
Other updates:
Updated the mobile menu on the web app to a fullscreen interface for a cleaner user experience.
Users in multiple private spaces would previously be placed in one by default upon sign in, which was causing some confusion. We now sign these users in without a private space, and have added "Select a private space" buttons in both their dashboard and under their user menu so that they can choose which space they want to view.
Understand changes in sales over time
Understanding fluctuations in sales is essential for any business. By identifying the causes behind these changes, you can make informed decisions to enhance your performance in the market. Storesight allows you to conduct virtual store checks and gain valuable insights into your brick and mortar retail execution. With a few simple tools you can easily hone in on the factors affecting your sales and stay ahead of your competition.
Select the planogram view
Start by selecting the Planogram view via the sidebar menu. This feed will give you a quick overview of your category's main section, allowing you to identify if any changes in merchandising have impacted your sales.
Things you'll want to pay special interest to, and compare across planograms:
Product placement and packaging: does your brand have optimal positioning within the strike zone? Do your products stand out significantly enough from competing brands to grab customer attention?
Tip
Toggle heatmaps to quickly visualize a prediction of where shopper attention is going in the aisle.
Number of product facings: what is your share of shelf vs the competition? How much does it vary between retailers? How has it changed over time?
Brand adjacencies: are your sales positively or negatively impacted when your brand is placed beside other particular competitors? Or near products from adjacent categories?
Shelf signage or promotional material: was a competitor running a promotion during the time period that you noticed a fluctuation?
Use the historical comparison tool within planograms to see older iterations of the same shelves


You can leverage the historical comparison tool to analyze past shelf layouts from the same retailer, and identify any patterns or trends that may have influenced sales in your category.
Observe inventory levels in planograms
Examine the inventory levels displayed in the planograms to identify any stock issues that might have affected your sales. Addressing these problems can help prevent future sales fluctuations.
Filter by Geography


Filter your search by geographic region to focus on specific areas where you have experienced sales fluctuations. Analyzing location-based data will help you understand market-specific trends and adjust your strategies accordingly. You can use City, State, Country, Region or the interactive Map filter to zoom in on the geographic region you want to explore.
Use the price check tool to look for pricing changes


Switch over to the Price checks tool to try and look for any changes in the pricing of your products or your competitors'. This information can help you determine how pricing changes have influenced sales across your category. Try filtering by different retailers and date ranges in the All other channel to compare.


The scatter chart is a great way to quickly visualize overall trends in your category. Once you're happy with your filters, click the Show scatter button in the top right to toggle the chart. Mousing over any point in the chart will show a preview photo of the facing logged at that price.
Look for new claims appearing in the category
Jump over to Campaigns to look for any promotions that might have been running in your category during that time period. A competitor's in-store campaign, or lack thereof, could play a significant role in sales figures changing over a time period.


See it in Circulars
Much like in-store promotions, a strong presence in retailer circulars can make a serious impact on numbers in any given month. When you're looking at a photo of interest, you can quickly access the flyer from that time period by clicking the Circulars icon in the toolbar of the Viewer.


Time travel to a year ago and compare
Lastly, you can use a date filter to time travel a year prior and compare your current performance with the same period in the previous year. This comparison will help you identify any seasonal trends or long-term patterns that may have influenced your sales.
Track down a specific marketing campaign
Assessing the reach, impact, and execution of a brick and mortar retail campaign can be challenging. However, Storesight provides tools that offer visibility and insights, making it possible to track down and analyze specific marketing campaigns.
Phrase search on creative from the campaign
If your campaign includes a unique tagline or specific marketing copy, a phrase search can help you locate it quickly. Click the search icon in the navigation bar. Type the exact copy within double quotes and click photos on the right-hand side of the search dropdown.


If you find photos related to your campaign, click Show all photos containing ... at the bottom of the results to view all matches.


If you're not seeing anything, try relaxing the conditions. You can remove some words from your phrase, or exclude the double quotes to perform a standard text search. This will look for the words you've included, but not necessarily in a specific order.
If the marketing copy you're searching isn't necessarily unique to your category, you can achieve a more specific phrase search by using the Text filter in combination with other filters to get more precise results.


Tip
If you'll be following along and reviewing this campaign, consider starring the view so you can easily jump back in with the filters you've configured.
Use other filters to get more specific results
Once you're starting to see what you're looking for, you can further refine your search by applying additional filters to narrow down the results.
You can use a brand filter to focus on the brand(s) you're interested in.


If you want to search within specific geographies, countries, or cities, try adding filters for those as well. This will help you gain insights into the regional performance and impact of your marketing campaign.
Where to look for more retail ideas
Beyond helping you stay on top of retail execution and trends in your category, Storesight can also be a great source of inspiration, with a number of tools geared around discovery. There's a wealth of data to explore: you can look back in time, in another category, or across the world for the start of your next big execution idea.
Investigate other geographies
Filtering by different states can be a great way to see how your brand is performing across the country, but filtering by different countries and geographical regions can yield some truly fascinating insights. What kind of promotions is your brand running in South America? What kind of execution strategies are being employed in Asia? Having this kind of visibility unlocks the ability to see what's working in other parts of the world, and import + export best practices.
To get started, open filters from the feed and add a region filter. You can now choose which geographies to include or exclude, and add additional criteria to further dial in your results.
Explore historical results and campaigns
At Storesight, one of our goals is to institutionalize retail execution into your company's corporate memory. We keep all historical photos, because being able to review campaigns and execution strategies over the years is a great way to inform what worked and what didn't.
From photos, planograms, campaigns or circulars, try adding a date filter and adjusting the range by year. This can be particularly helpful for reviewing seasonal campaigns and promotions - helping you paint a more complete picture with in-store data that compliments your sales figures from those time periods.
Leverage public cloud categories
In addition to any category data subscriptions your company may have, all Storesight users also have access to a repository of complementary data across numerous categories and geographies. We collect this data for everyone's benefit - to provide a peek into the wider world of retail execution and the different approaches unique to each category.
To access this data, you can explore our directory to view the full scope of what's available. Or, if you already know what you're looking for, just search.
Take your buyers on virtual store tours
Just like you, your buyers are increasingly pressed for time - but that doesn’t mean they don’t want to do store checks to understand their market. Back in the day, it was common for manufacturers and their retail partners to take an afternoon and go on a retail tour discussing the category. Those conversations fostered closer working relationships and uncovered new opportunities for joint value creation.
With the investment your company has made in Storesight, you have the capability to transform how you interact with your buyers. Some savvy vendors have started taking their buyers on monthly store tours but via a 30 minute Zoom/Teams meeting. The goal is to share real-time market insights and capture the magical collaboration that comes from informal conversations without the pressure of a sales meeting. 
This playbook offers some guidance on how to bring this strategy to life based on case studies we’ve learned about from our customers. You’ll learn how to position your company as a valuable and knowledgeable partner and increase your level of advisory in the category.
Set the stage
Firstly, we recommend establishing a cadence with your buyer. Find a time that works for both of you to connect, and put something in the calendar. We recommend a 30 minute meeting runtime, which will give you enough to catch up with your buyer, take them on a tour, and answer any questions at the end. 
If you’re able to speak with them beforehand, try to gauge what they might be interested in seeing during your time. If you have a sense of what challenges they’re facing, you can ensure that even the first store tour has valuable insights for them. You can use the sample email below to help explain the ask:
Sample - Buyer store tour email
Copy
Hi [Buyer's Name],
Hope this finds you well! I’ve been thinking about how we used to be able to get out to a couple stores for the afternoon, talk about the category, and swap insights. We’re all busier these days but we wanted to try to bring some of that magic back.
How would you feel about grabbing half an hour for a no-strings attached virtual store tour using StoresightAI? I promise this isn't sales - I just want to catch up on retail and take some time to explore together. If there’s anything particular you’d like to dig into, or challenges you're facing, let me know. It would help me curate our session to be as relevant as possible.
If this is something you'd be interest in, let me know what day would be best for you and I'll put something in the calendar.
Looking forward to it!
Best,
[Your Name]
Once you’ve agreed on a date and time, send out the recurring calendar invite. Give your meeting a catchy title like “{Company Name} Market View” or “Store Check Insights”. This not only adds a personal touch, but also sets the tone for an engaging and informative session.
Curate your tour
Internally, aim to foster collaboration by encouraging your team to share interesting and relevant photos they find on Storesight. This shared approach can ensure you come to each meeting armed with fresh and diverse insights. You can also let the Storesight team know when your meeting is scheduled for, and we’ll help you curate a selection of intriguing photos and data points to better tailor your tour to your buyer's specific interests and needs. The better prepped you are, the more focused and impactful your tour will be - which can go a long way to leaving an impression that you’re a knowledgeable partner.
For ease of access, it’s not a bad idea to create a collection for each meeting. You can consolidate interesting photos from your team into it over the course of the month. Ahead of the meeting, we recommend pulling up all the photos you’re planning to discuss in individual browser tabs to make it as quick and easy to switch through them as possible.
Navigate the market
Once the call starts, take your buyer on a virtual journey through their own stores and those of their competitors. Go through each of the photos that you’ve curated for the tour and highlight what you’ve found interesting in each. Make sure to engage it as a dialogue - it’s just as important to hear your buyers thoughts on each sample photo as well. We recommend trying to follow your outlined schedule as closely as possible, so that you can achieve good coverage of both internal and competitive insights - but don’t be afraid to deviate if you sense that your buyer is really interested in a particular photo or topic. In just half an hour, you can provide a comprehensive market overview, showcasing new displays, promotional strategies, and product placements across the nation. 
Engaging and understanding your buyer
At the heart of each tour is the dialogue with your buyer. Encourage them to share their concerns and what keeps them up at night. This not only helps in curating future tours with a particular buyer, but also strengthens your relationship, positioning you as a responsive and attentive partner.
Building out this capability once effectively allows you to templatize it as a service, and enable your entire sales team to leverage it across your other buyers.
Incorporating industry insights
Expand your presentation beyond just Storesight. Incorporate pertinent articles and news links in your browser tabs to provide a more holistic industry perspective. Before the meeting, we recommend arranging these resources next to corresponding photos to ensure smooth transitions during the presentation to highlight their significance. This strategy showcases your extensive market knowledge and adds depth to the discussion with diverse viewpoints.
Q&A to close
Reserve the last five minutes of your tour for a live Q&A session. This is your opportunity to address any immediate queries your buyer may have, showcasing the real-time capabilities of Storesight and your expertise in navigating it. If there’s something your buyer wants to explore, make use of filtering and text search to try to locate it on the platform.
Following up
As a follow up after the call, we recommend sharing the photos that you discussed with your buyer. You can either quickly export them to slides via our PowerPoint export, or you can add them to a Collection or use Multi-select to share a link where they can be accessed on the platform.
You should have a sense of their interest after the first call. As part of your follow up, we recommend taking the opportunity to suggest a recurring schedule for similar working sessions. Setting up a cadence that works for both you and your buyer can help keep you top of mind as a valuable and engaged partner. Here's a sample you can use:
Sample - Buyer store tour follow up
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Hey [Buyer name],
Thanks for taking the time to join us on that adventure today. That was a really fun chat! If you want to review the photos we covered today, you can find them {here}.
I was wondering if you'd have any interest in setting up some time to do this every quarter? Our team would be happy to curate more store tours for you in the future. If you let us know what you're interested in, we can adjust the agenda to make sure we cover it. Let me know!
All the best,
[Your name]
Additional content strategies
If you find yourself short on content, delve into the seasonal data on your dashboard to discuss current market trends or explore cross-category content. This broad access provides a wealth of information, from display strategies to emerging consumer trends. Also, don’t hesitate to pull in global data to give your buyer a taste of international market trends, further cementing your role as a market expert.
Maximize partner impact on your business
Your company invests a lot to bring in the best and brightest partners to fuel your business. These partners may include brokers, distributors, merchandising teams and more. To maximize their impact, they need a deep understanding of your business. This playbook outlines some helpful suggestions for ways in which you can engage with your external partners in a more meaningful way, through Storesight, to better set them up for success.
With the best of intentions, you may only be seeing the “highlight reel” from your field partner(s) or missing key geographies due to staffing issues or changeovers. By sharing your Storesight findings with them, you can help direct them more effectively to solve problems in placement, pricing, promotion and more. 
Record and share
Share your monthly Storesight recap of Wins & Losses with them (if you don't already have one, you might want to add it to your “to do" list!). In the "Losses" section, highlight if you are seeing any gaps in terms of: 
Missing distribution
Out of stocks
Missing Promo execution
Pricing Issues
Competitor activities
Damages
Or anything your are specifically looking to analyze
Note any changes you wish to see in a given area. Be specific and clear on when you expect to see results and make sure they are aligned to deliver. Be sure to follow up in your next monthly connect to hear back on what was resolved or enhanced. 
Under your “Wins”, share what’s working so that they can do more of it.  In doing all of this, you will ensure greater alignment on where to focus. 
Invite for closer collaboration
As part of your Enterprise subscription, you have unlimited user seats.To make your job easier, you can grant your field partner access to Storesight so that they can investigate potential gaps and areas for improvement themselves and report back, identifying them and providing the corrective actions they plan to make.
Measure and iterate
Leverage Storesight in your strategic plans with these types of partners to add a real time measurement for the  project. For example:
Out of stock improvements weekly, monthly or annually.
Improvements in heat map results from new placements
Updated Pricing hitting shelves
Updated POG roll outs (for new & existing products)
New displays (yours & competitors)
Improve collaboration with your marketing partners
Onboarding a new marketing partner or creating an excellent brief to accurately communicate what you are hoping to accomplish can have its own unique challenges. One key to a successful partnership is being extremely clear and specific about the marketing challenge you aim to solve. With the aid of Storesight, you can truly show, not only tell them exactly what your challenge is and give more intel than ever. Better yet, grant them access to Storesight so they can do the research for you.
Packaging updates
There are a number of reasons you might opt to update your packaging. It may need to be newly developed for a new product in your line. You may be modifying existing packaging to meet a surging trend. It may simply be time for a brand refresh. Regardless of the reason, Storesight is an invaluable tool for market research. Review current planograms & heat maps from multiple retailers across different geographies (or even countries). This will let you see what’s working and what isn't on shelf, allowing you to glean insights for your packaging direction. Based on the current main section of your category, what opportunities do you see for differentiation? Would a certain color that would stand out? A different pack size? Can you find inspiration from other categories or other countries?
Creative strategy for a new campaign or initiative
Through Storesight, you can search past and present campaigns as well as displays and shelf signage.  See what resonates and inspires. If you are looking toward a holiday campaign, you can view this type, specifically. The QR codes for many promotions are visible and easy to scan to view the campaign site for easy exploration.
Implement a "block and tackle" strategy
When new competitors enter the category, they can end up eating up share with their momentum. You may need to implement a strategy to curb their trajectory.
1
Review all planograms at your key customer targets for the given category to see how much traction this new entrant is gaining in distribution and placements. Monitor it weekly or monthly to see what changes & cross reference with any POS category data you may have.
Tip
For searches and filtered criteria that you want to keep tabs on  (i.e. "Cookies" at Walmart), you can star a view. This is great for monitoring competitive intelligence over time.
2
Review category heatmaps to determine if your competitor is capturing more attention due to some combination of packaging design and/or placement.
3
Review campaigns to see what promotions they leveraged, if any, for launch.
4
Conduct a category price audit using the price check tool. How are you positioned on price relative to the new items and their offered features & benefits?
Measure results over time
Leverage Storesight in your brief or strategy to help add a real time measurement for the project. For example:
Heatmap improvement from new placement
Heatmap improvement from new packaging
Marketing strategy execution (# off shelf vs plan, # of POP vs plan, etc)
Key store or geographic targeted placements
Leveraging Storesight with your vendor partners will help unlock new insights that help get to the heart of the challenge; be it a marketing, distribution, sales, pricing or competitive challenges. Truly knowing what challenge you are up against is part of the battle. Communicating that challenge is another.
Conduct an on-shelf availability (OSA) audit
Whether you're assessing a new planogram execution or an existing one, it's important to have a good sense of both your on-shelf availability as well as your out of stocks. This knowledge will keep your finger on the pulse of your business and help you direct your teams with more precision to correct any issues. It can also provide additional context to POS data that can help fill in some blanks. For example: you may be able to identify that the reason a competitor seems to be out selling you at a key flagship location could be due to better shelf position, or as a result of them running a display in addition to their main section stock.
Starting your Planogram audit
Start by selecting the Planograms view via the sidebar menu. Select the category and country you are interested in reviewing. Then, filter by your desired parameters; retailer, date, geography and set size.
Review and diagnose
Use Storesight's tools to analyze photos from multiple angles. Heatmaps can quickly help diagnose problem areas, as out-of-stocks will appear much darker than any other part of a photo. You can then dig into specific photos with the Viewer for a closer look. For example, in the first image below of the cookie category and the brand Tates BakeShop, there initially looks to be some out of stocks, but when you use the zoom in tool, you can see they need to be faced up & possibly reordered). In the 2nd image, they need a reorder.
Leverage historical data
Use the Time Travel button (which can be found for any store that has had more than one visit for a given category) to explore the planogram you are interested in to see the change over time. 
With this view you can identify new items added, changes in placement, increases or decreases in shelf space, adjacencies and more.
Review a sample
Review a range of stores that you are interested in to ensure you get a representative sample of your planogram rollout. Check in weekly to track progress or identify any issues.
Tip
For searches and filtered criteria that you want to keep tabs on  (i.e. "Cookies" at Walmart), you can star a view. This is great for monitoring competitive intelligence over time.
Knowing when and where your products are continuously in or out of stock is a key piece to understanding your results, and also directly enables you to be able to direct your sales teams with greater precision and efficiency.
Uncover opportunities in retail execution
Execution is critical to any business. Your hours, days and weeks of planning and strategizing won't go very far without good execution.
Execution has historically been difficult to fully understand for a number of reasons. First - it's largely been difficult to get eyes on a broad enough retail sample to paint an accurate picture of execution results. Even if you do have field coverage (through brokers or your own internal field team) you're very likely seeing a somewhat skewed result that favours idealized execution: well-stocked shelves, organized displays, etc. To truly understand your performance, you need the ground-truth of what's happening in store. With this playbook, we'll show you how to get just that, so that you can keep your pulse on the heartbeat of your business.
See what's really going on
Storesight grants you widespread visibility, empowering you to track and better manage that execution to edge closer and closer to perfection.
Let’s use the example of a new product launch. You want to see which stores have executed the POG at a certain retailer that was set to roll out 4 weeks ago. You know you’ll be able to see the number of stores selling through your POS, but that can take 6-8 weeks to start getting a read on. You want to know now, so you can address any issues quickly.
Filter for specifics
Navigate to photos and select the brand, country, retailer & month you would like to review. Use the display tag to explore your placement and stock on endcaps and stand-alone displays. Switch up your criteria to ensure you're getting a good sample across locations and retailers of interest.
Compare the main section
Use the planogram tool to see the whole aisle set for your category, and note how many stores have executed against the planogram correctly. Do you notice any patterns? If you see an issue, it's time to dig deeper.
Leverage pricing data
In the top bar, click the feature dropdown next to the pipeline name and choose price checks. Then, click download excel to get a full view of the pricing noted at shelf, who else is new to the POG and much more. There's no real need to pre-filter your data - the excel file contains all the same filters by default.
With this view you are able to see: 
Date 
Time
Country/State/City/Address
Retailer 
Store #
Demography
Planogram Position
Planogram Size
Name
Brand
Item Description
Price
If a product is new (Club channel)
Review for execution gaps
Share your findings with your team to allow them to address any deficiencies. It's a good idea to make sure you communicate in a way that shares this as a guide and not as absolute. Your team is out there working hard and things change by the minute in retail execution. A store that doesn’t show up when you pull this data might not be there today, but if you check again in the morning, things may have changed, which leads us to the final step.
Establish a recurring review
To understand changes over time, you need to establish a regular cadence. We recommend pulling this same report once a week and monitor your progress on any and all aspects you are tracking. As always, reach out to Storesight if you see anything missing or need to request additional stores to complete your reviews. 
This is just one example of the ways in which you can monitor retail execution with Storesight. Others include: 
Campaign execution 
Off shelf display execution
Demo’s or roadshows at Costco 
Price Audits for your or competitive brands
Impact of placement changes to your results
Create a shopper-first culture through retail execution
Creating a shopper-first culture in retail execution is essential for brands aiming to thrive in today's competitive marketplace. With the evolving dynamics of consumer behavior, understanding and prioritizing the shopper's needs become pivotal. In this detailed exploration, we'll delve into strategies and actionable steps to foster a shopper-centric environment within your retail execution framework, leveraging tools like Storesight to enhance this approach.
Engaging with the Shopper's Perspective
To cultivate a shopper-first culture, your team must immerse themselves in the shopper's world. Understand their preferences, behaviors, and pain points. Meeting the shopper "where they are" entails ensuring that desired products are prominently displayed, in stock, and easily accessible. Encourage your team to adopt a mindset where every decision is guided by its impact on the shopper's experience.
Asking the Right Questions
Inquiry is the engine of insight. Encourage your team to routinely ask targeted questions that delve into the nuances of retail execution and shopper engagement:
1
Assortment Strategy: How has our category's assortment strategy evolved at specific retailers? What do these changes reveal about consumer preferences and market trends?
2
Competitive Analysis: What lessons can we draw from our competitors' retail successes and setbacks? How do their marketing strategies and product placements compare to ours?
3
Market Dynamics: Are there persistent stock issues affecting us or our competitors? Who is capturing more shelf space, and why?
These questions not only stimulate strategic thinking but also ground your team's approach in real-world dynamics and shopper insights.
Actionable Steps for Cultivating Shopper-First Thinking
To embed this culture deeply within your organization, consider integrating the following actions into your daily routines:
Incorporate Shopper Insights: Regularly include a slide with fresh shopper insights from Storesight in your presentations and meetings. Encourage every team member to contribute one unique insight weekly, fostering a culture of continuous learning and observation.
Utilize Resources: Make the most of Storesight's "Accelerate new employee onboarding" playbook to ensure that both new and existing team members are proficient in using this tool, aligning them with the shopper-first ethos from day one.
Customer Journey Mapping: Develop a comprehensive map of the customer journey, identifying key touchpoints and opportunities for improvement. Use Storesight to aggregate relevant data and examples, offering a granular view of the shopper's experience.
Embedding the Culture
A shopper-first culture is not a set-and-forget strategy; it requires ongoing dedication and recalibration in response to market and consumer shifts. Remind your team of their commitment to this approach with visible prompts or notes, reinforcing the importance of shopper-centric thinking in every aspect of your retail execution strategy.
Conclusion
Adopting a shopper-first culture is a dynamic, iterative process that demands consistent focus and adaptability. By understanding your shoppers, engaging with their needs, and leveraging tools like Storesight, your team can make informed, impactful decisions that resonate with your target audience. This approach not only aligns with current consumer expectations but also positions your brand for long-term relevance and success in the retail landscape.
Conduct a recall compliance audit
Let's face it: the mere mention of a recall can send shivers down any manufacturers spine. But, as much as we wish it weren't so, recalls do occur - and when they do, being prepared is non-negotiable. Storesight offers a beacon of support during these unfortunate circumstances.
Precision filtering
Imagine you're in the thick of a recall scenario, tasked with the hefty responsibility of proving to the authorities that every item has been pulled from the shelves and accounted for. It's no small feat, but with Storesight, you're not alone. Here's how to make Storesight your audit ally in a snap:
Initiate Your Audit: Dive into the photos section and filter for your brand.
Time-Frame Targeting: Use date filters to specify the time frame you're investigating to pinpoint the relevant data.
Product Precision: Use the text filter to hone your results to the exact products under scrutiny.
Evidence Examination: Review the photos to assess the situation on the ground.
What you're hoping to find is, ideally, nothing: no product on the shelves is a good sign here, indicating a successful withdrawal.
Monitor and reclaim
Beyond the immediate recall, you can use Storesight to further assist with:
Market Monitoring: Keeping an eye on the reintroduction of your products to the market.
Shelf Space Reclamation: Helping you identify and reclaim any shelf space that competitors might have snagged in your absence.
Accelerate new employee onboarding
Integrating Storesight from day one helps embed key retail practices into your company's corporate memory, enabling quicker, more precise decisions. This playbook is designed to make it easy for new team members to learn fast and get up to speed with your retail landscape, encouraging habitual use of Storesight in your team's daily routine.
Introduce Storesight early
Storesight is not only a great tool for day-to-day operations - it is also a vital resource for new employees to quickly understand your brand. It allows them to get a comprehensive view of your category's presence across various regions and delve into historical data to grasp long-term trends.
Below is a sample you can use to introduce Storesight to your new employees via onboarding documentation:
Sample - New employee onboarding message
Copy
A key platform that we use is StoresightAI. It will become your go-to tool for comprehensive retail and marketing insights as it allows you to effortlessly conduct frequent store checks, even in locations that have been traditionally out of reach. It also allows you to time travel back to past planogram iterations.
StoresightAI helps connect the dots between in-store conditions and sales performance, offering invaluable clarity for our decision making processes. It allows you to easily track the effectiveness of campaigns and promotions while also gaining a clear view of what our competitors are up to. 
As part of your onboarding, we’d like for you to complete the following by [DATE]: 
Getting started with StoresightAI
How to personalize StoresightAI
Conducting your first virtual store check
Book a 30 minute demo here
Download the StoresightAI mobile app
Conduct a packaging and display keyword audit
Embarking on a packaging update or crafting new display messaging is an exciting endeavor that combines creativity with strategic thinking. To make sure your updates hit their mark, it's essential to tap into the latest trends and keywords that define your category. Here's how you can use Storesight to gather the insights you need effortlessly.
Unveil trends with Word Clouds
Kick your audit off by navigating to photos. Use Filters to zero in on your specific category and conditions, setting a solid foundation for your analysis.
Once you're satisfied with what you're seeing in your photo feed, head over to the Actions dropdown and click Generate word cloud. This will create a dynamic visualization, revealing the top 50 keywords (weighted by frequency) from a broad analysis, distilled from thousands of words across a large sample of photos. The default date setting offers a quick glance at current trends, but you can always adjust this to explore specific time frames.
Reflect and compare
Study the visualization and reflect on the trending keywords. Which have the highest prominence? The lowest? Compare them to your current packaging or displays. Identifying key words that resonate or differ can help fine-tune and align your messaging with market dynamics.
Spot emerging trends
Head back to filters and add a Date or Month filter to compare with previous years. Look at the trajectory of keyword prominence over time. Identifying which terms are on the rise can guide your messaging to stay current and impactful.
Observe the leaders in your category. How do they incorporate common keywords into their packaging? This insight can shed light on strategic choices for your own packaging refresh.
Broaden your exploration
Storesight's tag filter is a treasure trove for design inspiration. Try experimenting with different tags in conjunction with date filters to reveal insights for seasonal packaging and display themes and keywords.


Expand your horizons by exploring the Beyond North America collection (under Editor's picks) in your dashboard. This global perspective can offer unique design inspirations, allowing you to import best practices in packaging and display concepts from around the globe.




Elevate your club channel strategy with ground truth data
The club channel is crucial for many brands. Knowing your business inside and out, along with staying updated on what's new, what's leaving, or what's changing (flavors, pack sizes, etc.), is vital for planning or pivoting your approach. Typically, there might be one or two club stores within driving distance of your office. However, with your Shelgram subscription, you can gain insights into various regions without leaving your desk.
New category entrants
Once in the Club channel view, click on the Features column and select the New filter to identify who has entered the category in the past six months. You'll be able to see when these new products were first detected, where, and what aisle position they had.
Staying on top of new entrants can help you assess market dynamics and competitive pressure.
Pricing changes
Apply the Price Discount or Price Premium filters to track pricing changes over the past six months.
Monitoring pricing trends allows you to adjust your strategies in response to competitor pricing actions.
Delisted or Discontinued Items
The Asterisk (AKA Death Star) signals that a particular SKU will not be re-ordered. Use this filter to identify products that will be leaving the club channel.
Knowing which items are being delisted can help you predict shifts in shelf space and consumer demand.
Trade Dollars
Analyze new listings or delistings to predict where trade dollars will flow for your competitors. Adjust your plans based on these predictions to better allocate your resources and maximize ROI.
Consumption Patterns
Monitor consumption patterns as items enter or leave the club channel for your brand or competitors. Anticipate volume shifts from one retailer to the club channel, which can impact demand planning. Flag these changes early and validate them to stay ahead.
By leveraging these insights, you can stay steps ahead in your organization. Flag changes, monitor data, and validate your predictions to ensure your strategy is always on point.
Address and monitor price and margin pressures
Balancing competitive pricing with profitability is increasingly challenging in today’s price-sensitive market. With dynamic pricing strategies and cost optimization becoming essential, having the ability to pull pricing data for your brand and the competitive set quickly and in real-time is invaluable. Storesight makes this process easy, allowing you to stay ahead and pivot strategically as needed.
Price checks
1
Access the Sidebar: Begin your research by toggling to the sidebar on the left and selecting Price Checks.
2
Filter Products or Categories: Choose the products or categories you want to investigate. Apply any necessary filters to get the precise view you need.
3
Download the Data: In the top right corner, click Download to Excel. Once you have the file, you can sort and filter the data within the spreadsheet.
Analyze regional variations
1
Filter by Region: The Excel download allows you to filter by region to note any regional variations in your or your competitors' pricing.
2
Narrow Down to Specific SKUs: Use the filters automatically inserted into the Excel download to narrow your search to specific SKUs (flavors, scents, sizes, etc.).
Apply the knowledge
1
Assess Price Position: Compare your price position in the category against competitors and your internal margin and pricing guardrails.
2
Determine Actions: Decide if there is room to improve profitability through price increases or if you need to look internally for cost optimization to maintain your current pricing.
Conduct an on shelf availability audit in minutes
Conducting an on-shelf availability audit is crucial for understanding your product's presence and performance in retail stores. Whether you are evaluating a new planogram execution or an existing one, having a clear view of your on-shelf availability and identifying out-of-stocks will keep you informed about your business. This insight enables you to direct your teams precisely to correct any issues. Moreover, it can provide added clarity to POS data that might seem puzzling, such as competitor outperformance in key locations. With Storesight, you can determine if competitors have a better in-stock position or multiple placements that give them an advantage.
Select the Planogram View
1
Access the Planogram view via the sidebar menu.
2
Choose the category and country you want to review.
3
Filter by your desired parameters, such as retailer, date, geography, and set size.
Review Images and Diagnose Issues
1
Examine the images for any issues.
2
For example, in the cookie category, if the brand Tate's Bake Shop appears to have out-of-stocks, use the zoom tool to get a closer look. You might find that the products need to be faced up or reordered.
Use the Comparison Button
1
For stores with more than one visit for a given category, use the comparison button to export the planogram and see changes over time.
2
This feature allows you to review new items added, changes in placement, increases or decreases in shelf space, adjacencies, and more.
Review All Relevant Stores
1
Examine all stores of interest to get a representative view of your planogram's rollout.
2
Review weekly to track progress and identify any issues promptly.
Reminder: Star any important views for easy and quick access later.
First and foremost, there’s nothing that will replace a store walk as for anyone working in the CPG industry. But to solely rely on store walks for insights and quality checking is time-consuming, costly, and geographically limited. Whether you're checking on product availability, promotion compliance, competitor presence, or general shelf conditions, the manual process of driving store to store is simply not scalable. With Storesight, store walks are accessible from your computer and cell phone, giving insight to store specific conditions whenever and wherever you are.
Our sales director reached out to me and was just like ‘I've been in the tool all week.’ I used to have to drive around all of the DFW area going into every Aldi store. And now I can just sit at home and do it. This is incredible.
– Nick Nast
Real-Time, Photo-Powered Coverage at Scale
In your first virtual store visit, Storesight’s user interface is straightforward, immediately giving a stream of in-store photos by your category, uploaded by field users nationwide. Relying on anecdotal feedback and annual few store visits doesn’t show the full picture like Storesight in seeing store conditions, promotional pricing, and analytics across retailers and regions in real-time.
Whether you're tracking in-stock rates, checking on endcap execution, or simply verifying promotional compliance, these photos offer an unfiltered, time-stamped view into what's happening at shelf.
Filter, Compare, and Analyze Store Conditions
Need to look at a specific product across a state specific grocery chain during a launch? Simply filter by brand, retailer, location, and date to bring up relevant shelf photos. Use tags like display, promotion, or stock to quickly isolate key execution elements. You can also toggle between image galleries and planogram views to compare conditions across stores.
Supplement Manual Visits with Shareable Reports
After reviewing store conditions digitally, create and export reports with annotated photos, timestamps, and execution notes. These visuals can be shared with internal teams or retail partners to highlight wins or correct execution gaps.
No more driving, no more guessing—just proof.
Ongoing Monitoring, Not One-Time Visits
With photos constantly refreshing across stores, Storesight gives you the ability to monitor shelf conditions on a recurring basis—daily, weekly, or monthly. This cadence is impossible with manual store walks but crucial for maintaining standards and catching emerging issues early.
Digitizing your store walks with Storesight means better visibility, less time in transit, and a more accurate understanding of what’s happening at retail. Tap into a scalable, photo-first solution that helps you catch issues, benchmark execution, and drive accountability—without ever leaving your office.

Understanding the reality of on-shelf availability is crucial for a successful retail strategy. Despite inventory systems indicating adequate stock levels, the sales floor often tells a different story due to operational and logistical discrepancies. These mismatches not only result in empty shelves and lost sales but also frustrate shoppers, complicating the collaboration between retailers and suppliers.
Our On Shelf Availability feature is designed to bridge this gap. By harnessing advanced machine learning techniques, we provide a clear, consistent measure of merchandisable space within each 4-foot section, excluding non-relevant areas such as floors and ceilings. Once the main shelf area is isolated, our void detection system is run across the remaining surface area, identifying gaps in the shelf and communicates the gaps.
As this feature evolves and coverage continues to grow across categories, we’re enhancing analytics support so that stock levels can be compared more easily over time and across categories.
Onboarding to the tool was great. Sure, the training opportunities were helpful to see, but it’s definitely an intuitive tool.
– Nicole Mueller
Out of Stocks in Photos
You can visualize stock availability directly from the viewer. In the photo viewer, select the Stock levels icon — found with the other visualization tools, just under Time travel. This filters out irrelevant areas like floors and ceilings, clip strips and in-aisle displays. Our void detection algorithm then quantifies the empty spaces within the merchandisable shelf space, providing a consistent metric of stock levels.
Stock Levels in Planograms
You can also determine stock level across an entire planogram. While in the Planogram feed, you can click the Stock levels toggle wherever it's available to enabled and disable the stock levels overview. Like in the viewer, this view will highlight any empty space across the shelves, and provide a score per photo in the planogram.
In addition, you can also filter by different stock levels to help you understand where execution is going awry. At the bottom of the filters within Planograms, you'll find the following options under Stock levels:
High
Medium
Low
Mixed (varied stock levels per photo in the section)
You can choose any combination of these filters to display results that match them.
Total View of Your On Shelf Availability
Compare on-shelf availability per category per retailer, week by week. On the left, you’ll see a percentage measure (and drill down to each part of the bar). On the bottom, you’ll see each week you have data collected for. On the right, you have a toggle to see the past 52 weeks compared to a week ago. Scroll down, you can see the coverage via retailers for your category. 
Green is good with 90% in stock, yellow is okay with 60% in stock, and red is poor with less than 60% in stock.
Retail execution is only as strong as your ability to see it. You spend hours evaluating store level and national data, relying on execution audits that are limited by sparse coverage and idealized reporting, but do you have a visual? Storesight drives accountability and execution with visuals on where your products actually live—on endcaps, in planogram/module, or in standalone fixtures. With photo-based monitoring, you can spot stockouts, incomplete planograms, competitive disruptions, and promotional compliance issues faster than waiting for lagging POS data. Execution becomes something you can see, and fix, before it impacts your numbers.
The Storesight photos were key. They really proved there were holes at shelf, even though the in-stock numbers looked good. And by layering that with reporting that showed no sales in weeks, we were able to say, 'Look, we've got to push product.'
– Amy Maloney
See What’s Really Happening, Continually
Use Storesight to track how well your products are being executed at the shelf with recurring photos to show change over short and long periods of time. For example, during a new product rollout, don’t wait 6–8 weeks for POS data. Instead, review shelf-level photos to verify whether planograms have gone live, if products are in place, and whether displays are being missed or misused.
Filter for Display & Store Specifics
Drill down by brand, retailer, geography, or timeframe to see your execution across multiple locations. Apply Display Tags to isolate photos showing endcaps, standalone displays, and feature space placements. This gives you a scalable way to audit campaign coverage and consistency across the market.
Compare the Aisle with Planogram Tools
Use the Planogram Comparison Tool to scan entire aisle photos and determine how closely each store adheres to the expected layout. Are your products in the right position? Are competitors encroaching? Spot inconsistencies quickly, identify execution gaps, and log follow-up actions with your team.
Heat Maps:
In the planogram feed, you can toggle heatmaps for an entire aisle at once. This enables you to quickly identify hotspots and gaps in the aisle, providing valuable insights for optimizing your retail space. Simply click the toggle button on any card to activate its heatmap.
Time Travel:
You can visit the same aisle at different points in time via the historical view. To compare historical planograms from the same location over time, simply click the Time Travel button.
Connect to Pricing and Contextual Data
Layer in price intelligence by toggling to the Price Checks feature. Download an Excel file containing execution context—including time stamps, addresses, item names, prices, and whether the store is part of the club channel. This data, when tied visual execution to pricing, new items, and display investment, gives rich context to guide decision making in the short and long term.
Display execution is no longer a black box. Storesight features transform field execution into a daily, reviewable performance channel. From planogram adherence to display tracking, pricing, and promotional rollout, Storesight helps you find gaps, fix issues fast, and optimize your store-level presence, at scale.

In today’s price-fluctuating market, optimizing pricing strategy and cost management is critical, especially as pricing may shift region to region, market to market. Storesight’s Price Checks feature real-time insights into their own and competitors’ prices across retailers, dates, and locations—enabling swift, informed pricing decisions.
I mostly use Storesight for pricing—running weekly reports with my team to see if competitors are moving with our price increases.
– Nick Nast
“All Other” View – Comprehensive Price Feed
Navigate to Price Checks in the Sidebar to access a feed of cropped retail photos showing product SKUs with their prices across standard chain stores. This unified view makes it easy to scan and compare pricing at a glance. Hover over any image to reveal metadata—capture date, retailer name, and location.
Smart Filters – Targeted Data Retrieval
Use the left‑hand filters to refine results precisely:
Text Search – Enter packaging copy or keywords, wrapped in double quotes for exact matches, to distinguish between variants (e.g., "Limited Edition").
Price Range – Set minimum and maximum dollar values to isolate the price tiers you’re targeting.
Date Filter – Select a start and end date to monitor price changes over time.
Retailer Selector – Choose specific chains; preview the number of matches per retailer before applying the filter.
This level of filtering empowers you to conduct deep dives into pricing behaviors.
Scatter Chart Visualization & Data Export
Click Show Scatter to convert your filtered feed into an interactive scatter chart. Spot pricing outliers, monitor trends, and identify clusters at a glance. When enriched with store-level metadata, this chart unveils actionable insights visually.
Once ready, click Download Excel to export your data for reports, presentations, or detailed analysis.
Club Channel Reports (Premium)
Storesight's Premium subscription includes access to club (warehouse) retail pricing intelligence. Toggle to Club Channel to view exclusive club-store price checks. Then refine by product, price, date, position, and location to uncover pricing strategies specific to wholesale environments.

Storesight transforms retail shelf imagery into a powerful pricing intelligence tool. With real-time visual evidence, advanced filters, scatter chart trends, and Excel export, you can confidently optimize pricing strategies, benchmark against peers, and pivot swiftly—all while maintaining profitability.

Launching a new product is one of the most high-stakes moments in a brand’s lifecycle. But once it leaves your hands, how do you know what’s actually happening at the shelf? Storesight provides brands with a live, visual window into in-store conditions across thousands of stores, so you can monitor rollout execution, identify gaps, and react faster. Whether it’s a display issue, a stocking delay, or missed placement, Storesight gives you the clarity and control to make your launch stick.
I've used Storesight to strengthen product launches… When Zycam sent packaging for a new product, I noticed critical product information was at the bottom of the packaging. By analyzing store photos in Storesight AI, I saw that many stores' shelf labeling for the 'immunity' section would obscure this. I then sent images to the brand team, highlighting the issue to prevent a poor launch.
– Brandon Hall


Monitor Execution in Real Time
With Storesight, you can instantly see how your launch is appearing in-store across chains, cities, and even specific locations.
Confirm that displays are live and stocked
See real photos of shelf conditions by retailer and region
Identify early issues like out-of-stocks, missed planograms, or execution errors
This visibility allows your sales and retail teams to intervene quickly, turning lagging launches into wins.


Validate Planogram and Display Compliance
Storesight’s AI-powered planogram tools help you verify that your product is placed exactly where it’s supposed to be.
Track compliance by store, retailer, or geography
Detect early signs of phantom inventory or incorrect shelf placement
Confirm display compliance across inline, endcap, and off-shelf executions
With clear visual evidence, you can address non-compliance before it affects performance.


Benchmark Launch vs. Competition
Launching into a crowded category? Storesight helps you contextualize your performance by tracking competitive presence during the same window using Time Travel.
Grasping your category's historical context is essential for effective retail strategy. Understanding the winners of a past season, the impact of brand positioning on sales, or trends in shelf stock availability can provide a strategic edge.
Our Time travel feature allows you to quickly connect the dots between historical store checks by letting you view different time periods from the same locations in a single click.
Measure Share of Shelf compared to other new or seasonal entrants
See how competing launches are displayed, priced, and promoted
Benchmark your visibility and identify whitespace
Understanding the full competitive landscape gives your team a sharper launch strategy and clear post-launch insights.
Storesight gives brand and sales teams the tools to launch smarter, faster, and with far more visibility than traditional methods. Instead of waiting weeks for sales data or anecdotal reports, you get a front-row seat to what’s happening at shelf—so you can react with confidence and maximize launch impact.

Storesight empowers brands to build competitive intelligence through updated, honest reflections of the shelf’s condition. By turning store photos into strategic insights, you can monitor competitor shelf presence, pricing, promotions, and new product introductions, right from your desk.
Storesight is helping to fill the gap of the competitive data that we do not receive from (the retailer) because… I don't know how many times I get asked, can we look and see what's going on with competition?
– Janine Morgan
Pricing & Promotion Monitoring
Storesight captures crowd captured photos that reveal the real-life conditions competitor pricing, discounts, promotions, and display tactics in real time. Heatmaps and tagged planogram views make it easy to see exactly which products are discounted or featured, giving you the visual proof to challenge pricing moves quickly.
Share of Shelf & Competitor Visibility
Analyze shelf photos and full‑aisle planograms to quantify your share of shelf versus key rivals. Visual side‑by‑side comparisons illuminate space occupancy, placement hierarchy, and product facings, letting you see who’s winning attention. Plus, recurring photo audits expose new product launches and emerging trends over time.
Retail Execution & Compliance Benchmarking
Storesight reveals how consistently competitors execute their in‑store strategies via display builds, compliance with brand guidelines, and promotional setups. By benchmarking your own retail execution against theirs, you can spot gaps, emulate best‑in‑class visuals, and continuously optimize field teams.
Storesight turns raw retail imagery into actionable visual intelligence fueling smarter competitive strategies. From pricing shifts and shelf wars to discipline in execution, this powerful tool ensures you're always aware of, and can respond to, competitors’ moves with precision.